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Disney Portfolio 2012 YouTurn - Page 71

Cars Toons Publishing Program Mater’s Tall Tales have provided bridge entertainment before, and now, after the release of Cars 2, and resulted in incremental shelf space. The slap-stick humor and eye-popping new character designs also attract an older audience, widening the target market for Cars Toons books. In Summer 2012, Time Travel Mater helps to celebrate the opening of Cars Land, and in 2013 we’ll see new racing-themed toons. Formats Include: • Storybooks / Picture Books • Readers • Magazine Specials • Board Books • Novelty • Coloring & Activity • Sound / Audio • Education / Reference • Electronic Learning Aids 2012 PORTFOLIO 71 Animation

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